FleurLace was born from a simple idea: lingerie should make women feel confident, comfortable, and effortlessly beautiful. Founded in 2000 by Fleur, the brand began as a small passion project — a place to design pieces that feel as good as they look.

Over the years, FleurLace has grown into a trusted destination for elegant, modern lingerie that celebrates every shape and mood. Each piece is thoughtfully selected for softness, fit, and detail, bringing together femininity and everyday comfort in a way that feels distinctly you.

From delicate lace to supportive essentials, we’re here to help you feel confident in your own skin — whether it’s for a special moment or just for yourself.

Based in New Zealand and loved worldwide, FleurLace continues to honor its original purpose: creating lingerie that inspires confidence, comfort, and a little touch of magic.